Publicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
View ArticleWith Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a...
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
View ArticleThe New Frontiers of Commerce Media
This post was created in partnership with SMGAs retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges.During ADWEEK House...
View ArticleBreaking Down the New Customer Acquisition Playbook
This post was created in partnership with ShopifyKey takeawaysMarketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition...
View ArticleHow Brands Can Build on Holiday Shopping to Inspire Lasting Loyalty
This post was created in partnership with RoundelHoliday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting...
View ArticleCapturing the Moving Target of Consumer Intent
This post was created in partnership with Uber AdsBrands still trying to follow the linear customer journey and sales funnel path could be left in the dust.During an ADWEEK House […]
View ArticleA Good Deal Is Much More Than a Good Price During the Holidays
This post was created in partnership with FetchKey takeawaysConsumers aren’t spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality,...
View ArticleA Holiday Playbook for the Year’s Busiest Shopping Season
This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have such […]
View ArticleSmart TVs, Smarter Ads
This post was created in partnership with Google TVSmart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of traditional...
View ArticleMove Over Social—CTV Is About to Revolutionize the Ad Experience
This post was created in partnership with Best Buy AdsKey takeawaysCould CTV take a page from social and reinvent the legacy television ad-watching experience?During an ADWEEK House Advertising HQ...
View ArticleJupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its...
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
View ArticleTicker: Former WH Press Secretary Karoline Leavitt Joins Fox News
Leavitt starts her new role in November.
View ArticleHealth Marketing Is Moving From Information to Navigation
This post was created in partnership with Publicis HealthKey takeawaysA health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a TikTok scroll, […]
View ArticleHow MLB Made an Urgent Pitch to Fans for the 2026 Playoffs
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
View ArticleBrands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers
This post was created in partnership with IbottaElevated grocery prices and anticipated holiday financial stress are already making shoppers more selective about which brands earn a spot in their […]
View ArticlePeople Are Getting Together—Will Brands Meet Up With Them?
This post was created in partnership with Atmosphere TVConsumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents...
View ArticleBuilding the Right Team Is More Important Than Ever for Marketers
This post was created in partnership with Weber ShandwickAs AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong...
View ArticleAward-Winning Agencies Talk TikTok
This post was created in partnership with TikTok for BusinessMedia buying should be more than placing ads—it should help brands connect with audiences, navigate a changing media landscape, and make […]
View ArticleWalmart Tests Placing Marketplace Inventory In Stores For Pickup and Delivery
Items from third-party sellers could soon arrive alongside shoppers' grocery orders.
View ArticleCNN’s Top Anchors to Host Sunday Night Specials Ahead of Midterms
Abby Phillip kicks off the rotation schedule for the two-hour specials.
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