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Creatives React: A ‘Barrage of Boobs’ Steals Super Bowl in Novartis Ad

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Does Novartis have your attention? In its first Super Bowl commercial, titled "Your Attention, Please," Novartis put a spotlight on breast cancer awareness with the help of Hailee Steinfeld, breast-cancer survivor Wanda Sykes, cheerleaders, partygoers, and everyday women living their lives. The ad was a healthcare promo with a twist, showing breasts in all forms...

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