4 Shops Advance in Mini Cooper Review
Mini Cooper has a final four. The finalists in the brand’s U.S. review—which sources identified as Bartle Bogle Hegarty, The Via Agency, Fitzgerald + Co. and incumbent Butler, Shine, Stern &...
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The Contender
In November 2009, as John Coleman stood before the Maine College of Art's board of directors, about to propose something he knew was risky, even outlandish, he felt the old familiar tug of conflicting...
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VIA Hires Translation's Leahy as President
Five months after coming up short in the finals of the U.S. review for Mini Cooper, which would have been its highest-profile client yet, The VIA Agency is adding a top executive it believes can help...
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Ad of the Day: Republic Wireless Sticks to the Facts With a Rascal of a...
Is your wireless carrier working you over like a Carolina Bearded Tick on a baby hog's ankle? Might be time to switch to Republic Wireless. That's the advice from one H. Bud Chadwickson—Southern...
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Ad of the Day: Ray Liotta Says It All by Saying Nothing for 1800 Tequila
Michael Imperioli was tough. Ray Liotta is tougher. The 58-year-old Goodfellas actor stars in a new international campaign for 1800 Tequila that carries the theme "Enough said." And indeed, he says...
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Agency Writes Original Holiday Album, Pleads With David Bowie to Cover a Song
Speaking of Christmas miracles, The VIA Agency would like to make one of its own happen. The Portland, Maine, agency's house band recorded a six-track album of holiday music, and has launched a...
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Klondike Bar Plays Doctor With a Hot Candy Nurse, and a New Product Is Born
Best ice-cream bar ever conceived? That would be the Klondike Kandy Bar, born an indeterminate number of months after an illicit tryst between a regular Klondike Bar and a tall, striking, chocolatey...
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Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry
Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending a message to...
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Concord Grapes Become Chatty Sitcom Characters in Welch's New Campaign
Is the time ripe for a sitcom starring a bunch of grapes? The VIA Agency's new campaign for Welch's mimics/spoofs the prime-time sitcom format to deliver the message that grape juice has heart health...
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Ad of the Day: Masha Sings a Sultry Remake of 'Werewolves of London' for...
So, you're a werewolf, and it's your night to howl. Your drink of choice would be … a Bloody Mary? A piña colada at Trader Vic's? A Coors Light, aka the Silver Bullet? Nah, too risky. Actually, a...
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Golden Corral Finds Its Lead Agency in Maine
Golden Corral has completed its search. The VIA Agency is the new lead creative agency for the casual dining chain, according to sources. The independent shop in Portland, Maine, prevailed in a pitch...
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VIA Agency's Jam Sessions Inspire the Creative Spirit
SpecsWho From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCOWhat Full-service ad agencyWhere Portland, Maine The VIA Agency built a...
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Tired of Friends and Family Telling You Their Ad Ideas? This Campaign's for You
One frustrating thing about being in the ad business is that every other living soul on earth thinks they can do your job—and probably do it better than you. This is typically made clear by friends...
View ArticleHow Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales
For over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world....
View ArticleZillow and Redfin Continue Their Decade-Long Quest to Disrupt Real Estate
More than a decade past launch, Zillow and Redfin continue reinventing their real estate brands. Seattle's two biggest digital real estate brands--online brokerage Redfin and media and services brand...
View ArticleNew Sam’s Club Store in Dallas Swaps Cashiers for Cameras, Prioritizing Data...
Sam's Club, Walmart's members-only retail warehouse, is opening its first Sam's Club Now location in Dallas. The company describes the 32,000-square-foot store as a "technology lab that doubles as a...
View ArticleStruggling MDC Partners Reports Net Loss for Third Quarter
Today, ad agency network MDC Partners reported a net loss of $18.2 million for the quarter ending on Sept. 30. The $18.2 million net loss over the quarter compares to a net income of $14.1 million over...
View ArticleLinkedIn Sponsored Content Campaigns Can Now Be Tracked via Google Campaign...
LinkedIn Monday announced a further measurement integration with Google Campaign Manager (formerly DoubleClick Campaign Manager). The professional network revealed an integration with Google Campaign...
View ArticleJohn Carpenter Releases Spooky Score for Horror Streaming Service
John Carpenter has not only directed some of the most terrifying films ever--like 1978's Halloween and 1982's The Thing--but he was responsible for composing their creepy soundtracks as well. This...
View ArticlePuma Sends $300 Million Global Media Account to Havas
Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019. The appointment follows a global review handled by media strategy consultancy ID...
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