How Online Reviews Can Foster a Deeper Connection Between Brands and Consumers
Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to...
View ArticleBud Light Brings Its Love of Music and Sports Together With a Super Bowl...
Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the...
View ArticleTourism Australia Sends $50 Million Global Account to M&C Saatchi
Tourism Australia has named M&C Saatchi as its global agency of record. The contract runs for three years, with an option to extend the assignment for two periods of 12 months. M&C Saatchi New...
View ArticleBarnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores
Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to...
View ArticleBird Creates a Car-less Society and Blissful Escape From Traffic in Animated...
Bird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its...
View ArticleHow WPP’s Essence Uses Machine Learning to Improve Media Buying Results
WPP is poised to announce a seismic overhaul to its organizational operations, according to reports, with some sources suggesting a systematic change to its approach to media planning and buying is in...
View ArticleCar Shoppers Can Customize an Acura 2019 ILX Via Instagram Stories
Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura's Instagram account...
View ArticleInstagram: Here’s How to Add Alternative Text to a Photo
Instagram recently introduced the ability for users to add custom alternative text to their photos for visually impaired people who use screen readers. Our guide will show you how to add custom...
View ArticleFacebook Group Stories Are Now Available Globally
Facebook rolled out its group Stories feature globally and added what it called "lightweight reactions" to the feature. The social network announced in November 2017 that Stories were being extended to...
View ArticleMcCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEO
MRM//McCann, the customer relationship wing of the IPG network, announced the promotion of Kate MacNevin to the position of global CEO. Exactly one year ago, MacNevin was promoted to the role of global...
View ArticleVerizon Cuts More Than 10,000 Workers to Double Down on 5G
Several thousand Verizon employees have accepted buyout offers as the nation's largest carrier continues to retool its operations around a massive investment in the next generation of wireless service....
View ArticleInstagram Hires From Within to Fill Vacant Head of Product Role
When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management...
View ArticleNetflix’s Teen Rom-Coms Are Its Most-Rewatched Original Content
It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we're talking about Noah Centineo's (reportedly ad-lib) flirtatious maneuver in Netflix's To All the Boys I've...
View ArticleThis Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an...
Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands...
View ArticleFacebook IQ Analyzed Rising Topics and Trends in 2018 and It Sees a Green 2019
Blue is Facebook's primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network's research arm....
View ArticleDetroit Agency Sues Former Chief Creative Officer for Allegedly Conspiring to...
Detroit-based shopper marketing company The Mars Agency is suing its former U.S. chief creative officer Suzanna Bierwirth. The lawsuit accuses Bierwirth, who was appointed to the position last year,...
View ArticleGoogle CEO Sundar Pichai Testifies Before House Judiciary Committee About...
Google CEO Sundar Pichai defended the company's data collection practices and insisted that the company's algorithms in its search results were absent of political bias considerations, he told...
View ArticleFacebook Is Testing Ads in Search on Its Mobile Apps and Marketplace
Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile...
View ArticleHere’s How Santa’s Sleigh Would Look After Makeovers by Apple, Ikea and Other...
What if marketers like Apple, Ikea and Ferrari reimagined Santa's sleigh? That question's not exactly burning a hole in anyone's brain as we hurtle toward Christmas. Regardless, U.K. gifting company...
View ArticleHow Two Agency Strategists Embarked on a Quest to Find and Sell the Best...
Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers...
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