15 Fun Real-Time Super Bowl LIII Tweets by Brands That Ran TV Spots
Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device...
View ArticleBed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping
In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his...
View ArticleYouTube Saw Channels With 1 Million-Plus Subscribers Double in 2018
YouTube CEO Susan Wojcicki shared some of the Google-owned video site's 2018 milestones and her goals for 2019. The number of channels with more than 1 million subscribers doubled in 2018, and the...
View ArticleParalympic Fencer Beatrice Vio Says Even Crazy Dreams Are Possible in...
Nike Italy's new ad from W+K London encourages viewers to "Stop at Nothing." Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover. "They...
View ArticleEditor’s Letter: The Customer Experience Has Changed Drastically in the Past...
Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16...
View ArticleOrangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest...
Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New...
View ArticleHow Geico Became the One Advertiser It’s OK to Love
What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been...
View ArticleLevi’s CMO Explains Why It’s Worth Taking the Risk to Be Political
With the American political scene about as raucous and contentious as it's ever been, a brand can be forgiven for wanting to steer clear of politics in any way. But Levi Strauss & Co. is willing to...
View ArticleReebok Picks Deutsch as Global Creative Agency of Record to Build Its Fitness...
IPG's Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency's New York office will lead the business moving forward. The Boston-based company,...
View ArticleBethenny Frankel on Making Mistakes, Her Trademark Candor and the Value of...
Bethenny Frankel has come a long way since her first season of The Real Housewives of New York in 2008--specifically, from reality star to full-blown business mogul with a multimillion-dollar food and...
View ArticleInfographic: What Shoppers Actually Think About the Hottest...
With a bevy of direct-to-consumer upstarts regularly entering the market, we wanted to find out not only how consumers shop but also how they perceive trends within the DTC brand space. That's why...
View ArticleHow Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its...
When Zachariah Reitano was a teenager, he suffered erectile dysfunction and--like many of the 30 million American men who experience ED--he was embarrassed by it. Unlike most of them, though, he has a...
View ArticleVp of Communications Caryn Marooney Is Leaving Facebook After 8 Years
Facebook vice president of communications Caryn Marooney is leaving the company after eight years, saying that she wants to return to her roots in tech and product. While there is never a good time for...
View ArticleFinn Partners Deepens Its Marketing Bench With Purchase of Boston Agency...
Global marketing and communications firm Finn Partners has acquired Small Army, a 45-person Boston marketing and creative agency, for an undisclosed sum. Seven-year-old, New York-based Finn specializes...
View ArticleFacebook Is Giving Users More Details When Custom Audiences Are Used
Starting Feb. 27, Facebook will add more information to its "Why am I seeing this?" explanations of ads for users in cases when custom audiences built from customer files were used. The social network...
View ArticleHow The Masked Singer Became Broadcast’s Biggest Midseason Hit
The Masked Singer, Fox's bonkers new reality show in which celebrities dressed head-to-toe in outlandish costumes sing anonymously and one contestant is unmasked each week, has become 2019's first...
View ArticleSafety Check Is Now Available to All Workplace by Facebook Premium Customers
Facebook's Safety Check feature is now available to all Workplace by Facebook Premium customers. Workplace by Facebook said at its Flow leadership summit last October that the social network's...
View ArticleMicrosoft and Google Were the Two Most Effective Super Bowl Ads, According to...
It's the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential...
View Article3 Secrets to Peloton’s Astonishing Success
When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just...
View ArticleQ&A: MediaLink’s New Managing Director on Why Ad Agencies Will Survive
Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of...
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