Martin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between...
Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what...
View ArticleBusiness Insider Will Integrate Taboola Feed to Give Readers a Social-Style...
Insider Inc., the parent company of Business Insider, today announced a partnership with content-discovery service Taboola that will see the publisher integrate the self-styled alternative to Facebook...
View Article30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review...
Claims of the demise of the creative agency review may be greatly exaggerated. A total of 134 major U.S. reviews were launched in 2018--30 of those from the country's top advertising spenders,...
View ArticleMore Collaboration Is Coming to LinkedIn Sales Navigator
LinkedIn Sales Navigator transformed from a single-user product to a collaborative tool following its quarterly product release for the first quarter of 2019. The professional network added custom...
View ArticlePandora’s Approach to Podcasting Is What Sets It Apart in the Industry
Podcasting has developed into an incredibly big market with lots of potential, but even the largest players are still evolving their approach. While Spotify is dominating the conversation with moves...
View ArticleCan a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case
Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built...
View ArticleGoogle Plans to Invest $13 Billion on Data Centers and Offices Across the...
Google plans to invest $13 billion in data centers and office space this year. Google CEO Sundar Pichai today said the company is expanding its U.S. footprint, with plans to create "tens of thousands"...
View ArticleTwitter Is Testing a New Way to Preview Other Profiles Without Leaving Its...
Twitter is testing a new way for its iOS users to preview profiles without leaving their timelines. The social network said in a tweet that iOS users can tap on any @ handle contained within a tweet to...
View ArticleBehind the Scenes: Turning the Westminster Dog Show Into a Social Media...
Until a few years ago, the Westminster Kennel Club Dog Show, established in 1877, was a one-day event cherished by an older audience of purebred enthusiasts who admired the parade of perfectly bred...
View ArticleAmazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not...
It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in...
View ArticleLee Clow Announces Retirement and Looks Back on a Career That Helped Define...
Today, one of advertising's leading lights officially hung up his hat. Lee Clow--the legendary creative behind such campaigns as "Think Different," the Energizer bunny and the Taco Bell chihuahua--has...
View ArticleTimeline: Lee Clow’s 50 Years in Advertising
1943 Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach. 1968 Jay Chiat and Guy Day form creative agency Chiat/Day in...
View ArticleWhat Agencies Are Doing to Encourage Discussion, Reflection and Celebration...
Diversity can sometimes be a buzzword when it comes to corporate culture, but a number of agencies are putting their money where their mouth is and amplifying black voices in celebration of Black...
View ArticleNothing Says Love More Than a ‘Beef Bucket’ KFC Cooked Up in France
For Valentine's Day, KFC sparked a lover's quarrel with its chicken-lovin' fan base in France through social posts that announced the addition of a "Beef Bucket" to the restaurant's menu. "We decided...
View ArticleFrom Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA...
After 16 long days and well over 100 panels, the Television Critics Association's winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and...
View ArticleIt Isn’t Time to Celebrate Progress—It’s Time to Double Down on Diversifying...
When it comes to daring to take a stand for equality and justice or pointing out the imbalance of power in the world, it can be tempting to feel we've made progress. Take, for example, the widespread...
View ArticleFacebook Is Bringing Some of Its Monetization Options for Video Creators to...
Facebook is extending two monetization options for video creators to certain countries in Europe. The social network's test of fan subscriptions is being expanded to European countries including the...
View ArticleTwitter Is Tinkering With How Users Share Photos and Videos
Twitter confirmed that it is testing ways to simplify the process of sharing images and videos on its platform. Social media consultant Matt Navarra shared a video of a Twitter News Camera feature,...
View ArticleA California Plan to Make Big Tech Pay People for Data Raises Eyebrows
California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating....
View ArticleChange The Ref Transformed This Valentine’s Day Mural Into a Chilling...
A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. "When [Manuel] talked...
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