This NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleWhy Tech Companies Are at Fault for Poor-Quality Digital Advertising
As low-quality ads clog the web and our feeds, brands have come under fire. The expectation is that they need to create better and more meaningful work, and digital advertising will be fixed. Poor...
View ArticleApple’s Splashy Foray Into Content Draws an Underwhelmed and Confused Response
It felt like a pitch to advertisers. As the tech giant moved away from its roots in hardware and software, the company took an old page from the usual dog-and-pony show ... only to not provide the...
View ArticleInstagram: Here’s How to Buy Something via the New Checkout Feature
Instagram recently released its checkout feature as part of a closed beta with 23 brands. It allows users to buy items they see on Instagram without ever leaving the application. Our guide will show...
View ArticleApple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent
Anybody here heard of Steven Spielberg? Justin case there was the slightest bit of lingering doubt about whether Apple TV+ plans to be a major force in the streaming content market, the tech giant has...
View ArticleOn the Adweek Podcast: Being a Woman in Advertising and Media
In honor of Women's History Month, we brought together a group of Adweek ladies to talk about what it's really like to be a woman in the media industry. On this week's episode of the Adweek podcast...
View ArticleInclusivity Issues Are Prominent in All Industries—Even at Women-Centric...
Industries viewed as catering to men have long faced accusations of excluding women. In the past year alone, the esports industry and professional sports leagues have worked to overcome the perception...
View ArticleThe Facebook Ban Hammer Struck Inauthentic Behavior in Iran, Russia,...
Facebook's efforts to strike inauthentic behavior from its platform continued with the removal of 2,632 pages, groups and accounts connected to Iran, Russia, Macedonia and Kosovo. Head of cybersecurity...
View ArticleBudweiser and Spike Lee Pay Homage to Jackie Robinson for the 100th...
Ahead of opening day festivities across Major League Baseball on March 28, Budweiser is debuting a new campaign celebrating the 100th anniversary of the birth of the most important player in MLB...
View ArticleGroupM Hires Nielsen Alum as Global Chief Product and Data Officer
WPP's GroupM has hired data mining pioneer Amit Seth as its global chief product and data officer. In the role, Seth will lead product development and foster strategic data partnerships for the...
View ArticleWant a Happy Cactus? Play It Rain Sounds, Says Spotify’s Life Hacks Campaign
Spotify isn't just a music streaming service--it's a tool for life. The tech company is out with a fresh campaign from agency Eleven. Titled "Just Add Spotify," it illustrates all the little (and...
View ArticleGap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson...
Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. "Give Your Gift" assembles a cozy choir...
View ArticleWalgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens' media chief James Lerner does not trust what's going viral on TikTok. "Can we trust what's going viral on TikTok? Absolutely not. It's all a lie. It's all an illusion," said Lerner, senior...
View ArticleHere’s the Roundup for the Week Ending November 1
Happy Yay it's Friday to those who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see more stations explaining why they're having to air explicit...
View ArticleElection Night 2024: NBC News Shares Its Coverage Plans
History will be made on Nov. 5... and not just at the ballot box. For the first time in its history, NBC News will provide 24 hours of consecutive live Decision 2024 coverage to local affiliate...
View ArticleOpendoor Serves its Own Turducken in Holiday Ad
Its true origins may be a little murky--chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it--but the turducken has become synonymous with the American holiday season. It's also...
View ArticleElection Night 2024: ABC News Shares Its Coverage Plans
On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live,...
View ArticleThe Next Administration Will Play a Role in AI Policy. Here’s Why It Matters
As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are...
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