Liquid Death and Dr. Squatch Debut ‘Soap for Psychos’
In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the...
View ArticleVideo Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes...
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker...
View ArticleScripps Names Teresa Morgan GM of WFTS in Tampa
The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves...
View ArticleIndie OOH Agency Billups Doubles U.K. Footprint With Acquisition of...
U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups' U.K. footprint, its global chief executive (CEO)...
View ArticleADWEEK’s Fastest Growing Agencies 2024 Are Defying the Odds
Access the entire sortable, interactive list of ADWEEK's 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty,...
View ArticleFuture-Proofing Finance With Empathy and Innovation
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton sits down with Beth Wood, evp and CMO at Principal Financial Group. Wood shares her insights on navigating financial...
View ArticleInside Amy Reinhard’s ‘Whirlwind’ First Year as Netflix Advertising President
Amy Reinhard's first year as Netflix's ad sales president has "definitely been a whirlwind," in her words. Reinhard stepped into Netflix's top advertising role in October 2023, following the departure...
View ArticleTonal’s Epic, Cinematic Ad Is a Departure for the Fitness Category
Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness...
View ArticleHow Disney Realigned Its Ad Sales to Reach More New Advertisers
Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket...
View ArticleDSW Names Crispin its Creative Agency of Record
Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK. Crispin will support the...
View ArticleWhat’s Next for CNN After Chris Wallace’s Departure?
Chris Wallace dropped a bombshell late Monday evening announcing that he is leaving CNN after a three-year run. Wallace explained his decision in an exclusive interview with The Daily Beast, where he...
View ArticleGoDaddy Returns to the Super Bowl After 8 Years
The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of the U.S. However, the company's decision to return to next year's game was driven by...
View ArticleKMSP Chief Meteorologist Ian Leonard Getting Treated for Skin Cancer Return
Minneapolis chief meteorologist Ian Leonard said his skin cancer has returned. In a blog, posted to the Fox owned station's website, Leonard told viewers about the diagnosis. "Knock knock. Who's there?...
View ArticleOlipop Steps Up Marketing With Its First Holiday Ad Starring Two...
These yetis aren't hiding in the Himalayas, they're ice skating on the local pond and caroling through the neighborhood in a new campaign for alternative soda brand Olipop. While the goal in this...
View ArticleWeek of November 4 Cable News Ratings: Election Week Boosts Fox News to Best...
This is TVNewser's basic cable network ranker and cable news report for the week of November 4, 2024. President-elect Donald Trump's defeat of Vice President Kamala Harris in the 2024 presidential...
View ArticleAmazon Confirms Shutdown of FAST Service Freevee
Freevee, we hardly knew ye: Amazon confirmed late Tuesday that it will shut down the FAST (free ad-supported streaming television) service, which debuted as IMDb Freedive in January 2019. Moving...
View ArticleResume Rewind: Linqia VP Keith Bendes on the Power of Being Multifaceted
"I did have a very nontraditional career," Keith Bendes, vice president of strategy at influencer marketing agency Linqia, told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleFrom Dora to Bluey: What Marketers Need to Know About the ‘No Sabo Kids’
As a Latina mother and marketer, raising bilingual children in today's media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn't just entertain me--they helped me...
View ArticleDonald Trump Names Fox News’ Pete Hegseth as Defense Secretary
President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his...
View ArticleThe Ankler’s Ad Revenue Is Up 500% YOY. Here’s How CEO Janice Min Plans to...
For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it's not all about size. "Our goal is to have the largest, most...
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