Strange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches
At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each other. As Omnicom moves to acquire Interpublic Group...
View ArticleTools of the Trade: Graham Nhlamba of Thinkingbox
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleRocket Mortgage Gears Up for a Brand Restage
When Quicken Loans rebranded as Rocket Mortgage in July 2021, it sought to align the product with its parent company's (Rocket Companies) brand while showcasing its use of technology throughout the...
View ArticleHere’s the Roundup for the Week Ending December 13
Welcome to Friday the thirteenth, local news style. In this episode of stories we didn't report for one reason or another, we see the sun has set on legendary New York news anchor Chuck Scarborough's...
View ArticleHow Advertisers Can Fight Ad Fraud
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize...
View ArticleInside Alisyn Camerota’s Quiet Departure From CNN
CNN's Alisyn Camerota anchored her final show on Sunday afternoon. Filling in for Fredricka Whitfield, Camerota informed viewers at the end of the 4 p.m. hour that she would be moving on after a...
View ArticleNew York Times Ends Relationship With Droga5, Adds 72andSunny to Roster
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency...
View ArticleMen’s Grooming Brand Duke Cannon Names Quality Meats Agency of Record
Men's grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand's internal team to develop...
View ArticleTicker: CNN to Cover a Basketball GOAT in New Original Series
Top of the Ticker: January 2025 will mark five years since the tragic loss of basketball legend Kobe Bryant. CNN is paying homage to the NBA star with a three-part CNN Original Series that dives into...
View ArticleWPP CEO Mark Read Tells Staff Omnicom-IPG Deal Is ‘Good News For Us’
WPP boss Mark Read has described Omnicom Group's acquisition of Interpublic Group (IPG) as a "moment of opportunity" for the U.K.-based ad network, urging employees to keep delivering for clients...
View ArticleBuffalo Anchor Don Postles to Retire After 32 Years
Veteran Buffalo anchor Don Postles is retiring at the end of the month. He's anchored at the Buffalo, N.Y. CBS affiliate WIVB for 32 years. "We wish him and his family all the best, and a long and...
View ArticleKWCH Names Kevin King News Director
Kevin King is joining Wichita CBS affiliate KWCH as news director. This is a return to the station for King, who was a producer at the station from 2000 until 2006. He comes from Dakota News Now, where...
View ArticlePrivate Labels Head Into 2025 With Major Momentum
Private label brands, such as Walmart's Great Value, Target's Good & Gather, and Costco's Kirkland Signature, have found their way into more homes across America this past year. There are a few...
View ArticleInside Netflix’s Massive Marketing for Squid Game Season 2
Netflix really wants you to know that Squid Game's second season is coming, and it's doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix's most-watched...
View ArticleElizabeth Banks Puts Her Unique Stamp (and Face) on Archer Roose Wine
The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn't one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood...
View ArticleIndian Startup YesMadam Looks to Bounce Back From the Layoff Email That Wasn’t
The maxim that "all press is good press" was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light...
View ArticleLawmakers Warn Big Tech to Prepare for Potential TikTok Ban
The House China Select Committee began issuing reminders on Friday that it is serious about the potential ban of TikTok in the U.S. starting Jan. 19. Committee chair Rep. John Moolenaar (R-Mich.) and...
View ArticleChris Nakamoto to Join WAFB in Baton Rouge
Investigative reporter Chris Nakamoto will join Baton Rouge, Louisiana CBS affiliate WAFB in January 2025. Nakamoto will serve as the station's chief investigative reporter and will co-anchor the 5...
View ArticleABC News Sparks Controversy by Settling Donald Trump Defamation Suit:...
ABC News is facing a storm of criticism after announcing that it would pay $15 million to settle a defamation suit with President-elect Donald Trump that involved its anchor George Stephanopoulos. The...
View ArticleWCPO Meteorologist Steve Raleigh’s Son Pleads Guilty to Assault in Boathouse...
Kyle Raleigh, the son of WCPO meteorologist Steve Raleigh, pleaded guilty to assaulting a couple outside the Montgomery Inn Boathouse last summer. As part of his plea agreement, prosecutors agreed to...
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