Paramount Brings Live Shoppable Ads to the NFL Playoffs
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it's bringing live, shoppable ads to Sunday's NFL playoff matchup...
View ArticleNerdWallet’s Super Bowl Teaser Stars a Chatty Beluga Whale
Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That's according to a comedic 30-second teaser from...
View ArticleRewards App Fetch is Giving Away $1.2 Million During the Super Bowl
Football fans will have a lot to celebrate during the last two minute warning of the Super Bowl--even if their team is losing. That's because rewards app Fetch is making its Super Bowl debut by giving...
View ArticleCute Clydesdale Foal Makes Epic Journey in Budweiser’s Super Bowl 59 Ad
A horse walks into a bar. No, he literally does in Budweiser's Super Bowl 59 ad. After its Big Game teaser revealed the brand's full-length campaign would feature its smallest Super Bowl star in over a...
View Article5 Questions For… Will Cain
Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's...
View ArticleSuper Bowl 59: These Brands Are Capturing Buzz off the Field
Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz--and way more bang for your buck--by skirting the live broadcast? Many brands this year are forgoing the...
View ArticleTarget Ceases Supplier, Workforce Diversity Programs
The trend of big companies cutting their diversity, equity, and inclusion initiatives continues with retail giant Target ending its supplier and workforce diversity efforts. The 2020 murder of George...
View ArticleAmazon Has a New Way to Prove That TV Ads Drive Sales
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping,...
View ArticleCoffee Mate Super Bowl Ad Teaser Proves Shania Twain Is Still the One
Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you... much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the...
View ArticleHere’s What the New CBS Evening News Will Look Like
Viewers tuning into Monday's edition of the CBS Evening News will be greeted by a reimagined broadcast that returns to the newscast's New York roots--with a new ensemble team of journalists. In place...
View ArticleClaudine Wong Promoted to Weekday KTVU Anchor
Claudine Wong has been named weekday evening anchor for Oakland Fox owned station KTVU Fox 2. Wong will co-anchor the station's 5 and 10 p.m. newscasts alongside Mike Mibach. "As a Bay Area native who...
View ArticleGrumpy Harrison Ford in a Kilt Fronts New Glenmorangie Ads
Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands. He'll take a castle, for starters, to sign on as a spokesman for Scottish whiskey...
View ArticleCar Brands Have Been Pumping the Brakes on Super Bowl Ads
People planning to tune in for Super Bowl 59 aren't likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda,...
View ArticleWeek of Jan. 20 Morning News Ratings: Today’s Total Viewer Lead Is on Thin Ice
NBC News' Today continued to be America's most-watched morning show in total viewers and the advertiser-coveted demo of Adults 25-54 for the week of Jan. 20. However, the newscast's total viewer count...
View ArticleNerds Super Bowl Ad Teaser Raises the Bar With Shaboozey
It isn't the Beyonce Bowl, but Shaboozey will have to make do with a Nerds Super Bowl ad for his second big NFL showing. After being notably ignored at the Country Music Association (CMA) awards...
View ArticleBridging Health Benefits and Retail for Seniors With Soda Health
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder & CEO of MikMak, and Sarah Hofstetter, president of Profitero, dive into the untapped potential of Medicare Advantage...
View ArticleWeek of Jan. 20 Evening News Ratings: NBC Nightly News Scores Week-to-Week Gains
The first week of President Donald Trump's second term did not yield any significant news bumps for the evening news broadcasts despite being filled with administration news. NBC Nightly News with...
View ArticleWhat to Know About McDonald’s New CMO Alyssa Buetikofer
Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site...
View ArticleTiffany Edwards to Lead DEI at Publicis as it Revamps ESG Strategy
Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of last year. Tiffany Edwards has...
View ArticleTikTok in the White House? Karoline Leavitt Says New Media Newsers Can Cover...
There's a new administration in the White House--and a new class of journalists will be covering it. President Donald Trump's press secretary Karoline Leavitt presided over the first press conference...
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