Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 1897

Liquid Death and Depend Drop ‘Pit Diaper’ so You Don’t Miss Any of the Show

$
0
0
If this was ever a discreet, below-the-radar trend--wearing adult diapers to live concerts so as not to miss a moment of the show--it's not anymore. That's because Liquid Death, which doesn't do anything quietly, is jumping into the fray via an improbable but pragmatic alliance with personal care behemoth Kimberly-Clark. The result is a goth-inspired...

Viewing all articles
Browse latest Browse all 1897

Trending Articles