Boston Station Helps TikTok Video Go Viral After Accidentally Recording Zendaya
Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom....
View ArticleMondelēz Puts Ritz Front and Center in 2025 Super Bowl Ad
A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency,...
View ArticleWhat to Watch on the ESPN Tile on Disney+
Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the...
View ArticleOpenAI Finds Its First CMO In Ex-Coinbase Marketing Chief Kate Rouch
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad...
View ArticleWhy AI Design Needs Metaphors to Bridge the Gap With Consumers
On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted "her"--a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops...
View ArticleTy Steele to Anchor Evenings at WDIV in Detroit
Ty Steele will join Detroit NBC affiliate WDIV as anchor for the stations 5, 6 and 11 p.m. newscasts. Steele will work alongside Kimberly Gill, Kim Adams, and Hobie Artigue beginning December 16. He'll...
View ArticleSam Altman Says The New York Times Is ‘On the Wrong Side of History’ Over AI...
OpenAI CEO Sam Altman took a jab at The New York Times' high-profile lawsuit against OpenAI while speaking at The New York Times' own DealBook conference. Altman discussed all things artificial...
View ArticleWeek of Nov. 25 Evening News Ratings: Thanksgiving Takes Priority During a...
The Thanksgiving holiday weekend understandably led to lower viewership across all three evening newscasts during the week of Nov. 25. NBC Nightly News with Lester Holt was the lone standout during...
View ArticleMercedes F1 Bids an Emotional Farewell to Lewis Hamilton as Iconic...
It's the end of an era for both Mercedes and Formula 1 star Lewis Hamilton as one of the most iconic partnerships in racing reaches the finish line. Ahead of Hamilton's final race for Mercedes in the...
View ArticleVox Media Announces Layoffs, Reorganizes Its Lifestyle Properties
The digital media company Vox Media is implementing layoffs and a substantial restructuring of its lifestyle properties, according to an internal memo obtained by ADWEEK. The changes will primarily...
View ArticleLiquid Death and Depend Drop ‘Pit Diaper’ so You Don’t Miss Any of the Show
If this was ever a discreet, below-the-radar trend--wearing adult diapers to live concerts so as not to miss a moment of the show--it's not anymore. That's because Liquid Death, which doesn't do...
View ArticleWhy Isn’t Firearms Marketing Regulated Like Tobacco?
Throughout my career in media, I have observed many industries in which responsible marketers practice self-regulation or strictly adhere to government regulation. Why? Because marketers and the media...
View ArticleExecutive Moves Hint at Big Plans for Publicis Connected Media
Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential,...
View ArticleFrom Cherry Red to ‘Castlecore’: The 2025 Trends Brands Should Watch, Per...
The new year trend predictions have already started rolling in. Pantone has crowned "Mocha Mousse" (a warm, mellow brown) as its Color of the Year, Goldman Sachs has forecast "solid" global economic...
View ArticleRevolving Door Round-Up: ABC News’ Marc Burstein to Retire After Donald...
Signing Off: ABC News senior executive producer Marc Burstein is retiring from the network after a career that spanned over four decades. Burstein led the special events unit, which covered such...
View ArticleJ.Crew Hires Ex-Skims Exec Julia Collier as CMO
Julia Collier is the new chief marketing officer for J.Crew, the brand's parent company, J.Crew Group, announced today. Collier joins from Skims, where she was most recently senior vice president of...
View ArticleThe Knot Worldwide Names Former Etsy CMO Raina Moskowitz as CEO
Today (Dec. 5), wedding planning brand The Knot Worldwide announced the appointment of Raina Moskowitz as chief executive officer (CEO). She will succeed former CEO and founder Tim Chi, effective Jan....
View ArticlePeacock’s New Brand Campaign Goes Full Potty Humor
How do you watch TV? Also, why are you doing it in the bathroom? Those are some of the questions Peacock explores in its new brand campaign, "Watch However, Watch Whyever." According to Peacock, its...
View ArticleAllen & Gerritsen Spins Off Customer Technology Agency CeCo Digital
Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency has tapped Bain partner...
View ArticleThe Ad Council Raises Over $9 Million to Support Social Impact Campaigns
The Ad Council, at its 70th annual public service award dinner Thursday night, honored Walt Disney Company CEO Bob Iger for his outstanding corporate citizenship, including his support for multiple Ad...
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