What’s Next for Disney+’s Ad Tier and Clarity on Bob Iger’s ‘Hot Mic’ Moment
It's been a busy year for Disney Advertising and the company's streaming platforms. In 2024, Disney saw 40% of its total upfront dollars earmarked for streaming and digital offerings, and it has taken...
View ArticleAlan Sillence to Retire from KIMA in Yakima After 31 Years
Longtime sports director Alan Sillence is retiring from Yakima, Washington CBS affiliate KIMA after 31 years. "Thirty years ago I never would have believed I'd still be here, but it definitely grew on...
View ArticleSocial Media Speculates After WRC Anchor Leon Harris Stumbles Through Newscast
WRC anchor Leon Harris is making news after leaving the Washington, D.C., NBC-owned station's Thanksgiving night broadcast early. A clip posted to X showed Harris stumbling through scripts and speaking...
View ArticleSugar23 and Fifth Season Create New Brand-Focused TV and Film Studio
Today, management and production company Sugar23 and Fifth Season, the production and distribution company behind shows like Apple TV+'s Severance, announced a new film and TV studio that aims to...
View ArticleThe Biggest AI Ad Snafus of 2024 So Far
This article was originally published in August, and has since been updated with new information. Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading...
View ArticleWhat to Know About TelevisaUnivision Layoffs, Ad Sales Changes
TelevisaUnivision is making structural changes, CEO Daniel Alegre announced. During an earnings call in October, Alegre, who joined the company as CEO in September, noted that TelevisaUnivision was at...
View ArticleFormer Intuit CMO Lara Balazs Jumps to Adobe
Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at...
View ArticleEarly Holiday Spending Surges, but Consumers Aren’t Finding Massive Deals
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day...
View ArticleDomino’s Saves Squid Game Contestants With Emergency Pizza
Domino's is inserting itself into the high stakes challenges of Squid Game ahead of the Netflix hit show's season 2 premiere, with ads showing pizza deliveries saving contestants from being eliminated....
View ArticleOlivia Rodrigo’s Sony Headphones Are Built for Gen Z
Many brands simply add a celebrity's branding when working with artists. But Olivia Rodrigo has partnered twice with Sony to make custom headphones. After developing a pair of earbuds called LinkBuds S...
View ArticleBumble CMO Selby Drummond to Exit
Bumble's chief marketing officer (CMO), Selby Drummond, is leaving after four years with the dating app. The business confirmed she will exit in January to pursue an external opportunity. It did not...
View ArticleHellmann’s Crashes Charli XCX Brat Tour With Homage to ‘Sandwich Bag’ Poster
Hellmann's is so brat. As brat summer turned into brat fall - with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. - Hellmann's became the latest brand to...
View ArticleWXIA Names Dan Kennedy AM Weekend Anchor
Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter. This is a move from within Tegna for Kennedy who anchors evenings at WVEC in Norfolk, Virginia. "Dan has an...
View ArticleLeon Harris to ‘Step Away’ From WRC Anchor Desk
WRC anchor Leon Harris will "step away" from the Washington D.C. NBC-owned station's anchor desk after leaving the Thanksgiving newscast early. There was speculation on social media about why Harris...
View ArticleHow Marriott Bonvoy Is Redefining Loyalty and Personalization
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Peggy Roe, executive vice president and chief customer officer at Marriott International. Roe shares...
View ArticleSeeing More Video Ads in Retail Environments? You’re Not Alone.
With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone....
View ArticleLeading Consumer Health Transformation With Purpose at Haleon
In this compelling episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, chief marketing officer of Haleon, parent company of consumer...
View ArticleMattel Faces Class-Action Suit Over Pornographic URL on Wicked Doll Packaging
It's not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a high-profile packaging error on dolls depicting characters in Universal Pictures'...
View ArticleVery Demure, Very Mindful: TikTok Reveals Its Top Trends of 2024
TikTok shared the year's most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday's release of Year on TikTok 2024. Man in Finance landed...
View ArticleHearst Names Shawn Oswald GM of WISN in Milwaukee
Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is...
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